Friday, April 20, 2018

Thoughts on Ads

I’ve been up to some shenanigans lately with running ads for my books, finally after Spirit of Orn has been published for 4 years and I’ve begun to take current projects more seriously. Tall Men: And Other Tales inspired me to “go big or go home” and “big” I did, spending something like $180 on advertising via Facebook.

In light of Facebook’s recent controversy over the use of personal data to enhance the potential revenue stream from ads, I stand to gain from the system they architected, and I feel almost dirty after the fact. This has led to a lot of introspection, especially considering that I plan to run more ads as time goes on.  What I came to realize is that I’m not sympathetic to Mark Zuckerberg after all the suckerbergs he has made of us. However, I find his datamining incredibly powerful and worthwhile.

Here’s why:

To get a voice in the continual and tumultuous shouting contest that is the internet (and advertising in general), many have written tutorials and given seminars on marketing strategies to showcase and advocate for a product. The most effective way to do this is the “grassroots” approach. That is when a small minority of people become influencers. They loudly advocate, adding new converts to the product that they feel resonates to them on a personal level. I remember my days back when I interned at my local church where this model was depended upon exclusively. But, alas, I’m too busy to even get outside, unless it’s the gym or work. I have a full time job, a wife, a young , infant daughter, and any extra time I have available I invest in producing content. Availing myself to ads is then a great option simply to let people know that I exist, that I’m out there. So while I think large corporations leveraging personal info to invade our lives with their merchandise is by nature duplicitous, I am hopeful that people can be empowered to get relevant content out there and in front of the people that really appreciate it.  

Ultimately, by using ads I want people can get to know me. I’m not the most lovable person, but I’m passionate about what I do, and I enjoy sharing that passion with other people. Chances are, if you are reading this, you are one of the people that responded to my invite to like my Facebook page recently in my last marketing campaign. Though there will eventually come a time where I can’t reach out to everyone, at the moment you have my attention.

Have a great weekend everyone!

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