Friday, August 1, 2014

Taking a Vacation

Last weekend it dawned on me that I didn't get a chance to recap for the Comic Con week. Aside from being loads of fun, certainly productive, I learned so much this year about commerce and marketing.

I was able to give out about 650 free copies of my book, which is an accomplishment altogether. The idea is to build readership when you release free books. Even though the "click through" averages a return of 3-5%, I was able to get about 5.5% in terms of full downloads. That may seem like a small achievement, but it's not. It's huge! Especially in an industry with 11-15% profit margin returns.

My boss and I had many a'heart-to-heart at the Con. Things are moving along and I am glad to see opportunities to expand my role there. My primary goals that I've set for myself are tenable, if not attainable. So I'm looking forward prospectively with optimism.

I was able to work alongside my cohort Desmond during the Con business. We sold merch, laughed, geeked out, etc. we both picked up some cool card games and Comic Con exclusive releases. I got my hands on a Six Gun Gorilla print that was exclusive, signed and everything. Very Cool.

Now I'm up in the mountains for the weekend. Finally I can rest! I hope the same for you out there.



SW

No comments:

Post a Comment